AJ the Mortgage Pro · Dallas, TX
Guessing is expensive.Get a clear plan.
Answer 11 quick questions. See your next move.
For home buyers, real estate agents & loan officers
AJ by the numbers
Top 1%
of mortgage loan originators nationwide*
$300M+
in home loans closed*
1,000+
loans funded for families*
*REPLACE_STATS_SOURCES
Build somethingbigger than yourself
Mortgage career coaching for loan officers, a reliable lending partner for real estate agents, and a clear homebuying plan for buyers. Pick the path that fits you.
Choose your journey
About AJ
Aryan “AJ” Jafarzadeh
Founder & CEO | Hometown Lending · NMLS #1989264
Aryan “AJ” Jafarzadeh is a top 1% mortgage loan originator nationwide and the founder and CEO of Hometown Lending, a mortgage lender headquartered in Dallas, Texas. He coaches loan officers, partners with real estate agents, and helps home buyers make a clear plan. He has closed more than $300 million in home loans and funded over 1,000 loans.
Success isn't something to consume. It's something to steward.
I break down what it actually takes to build a real career in mortgage: production, leadership, discipline, and culture. Not just tips and tricks.
Here you'll find
- 01Real mortgage and homebuying education. Actual programs, actual numbers, no fluff.
- 02Conversations with realtors, clients, and industry leaders.
- 03What it takes to build a production-level career as a loan officer.
Raise standards. Build people. Multiply impact.
Self-assessment
Where do you stand?
Take AJ’s free two-minute self-assessment. Answer 11 quick questions and get your profile, plus the next step that fits you.
- 11questions
- 2minutes
- 3paths
Built for mortgage loan officers, real estate agents, and home buyers.
Who are you?
How long have you been originating?
Average funded loans per month, last 12 months?
“My production grew in the last 12 months.”
How true is this for you?
When did someone last review your pipeline with you?
Where do most of your deals come from?
Select all that apply
“I follow up with past clients consistently.”
How true is this for you?
Do you have a daily production routine?
What’s holding you back most?
“I have a mentor who holds me to a higher standard.”
How true is this for you?
Where do you want to be in 12 months?
Transactions closed last year?
How many lenders do you actively refer?
“My buyers know their real numbers before we tour.”
How true is this for you?
Has a lender delayed one of your closings in the last year?
How do you usually hear about a loan problem?
What matters most in a lender?
Select all that apply
“I’d trust my current lender with my best client.”
How true is this for you?
How often do you get loan status updates?
Do you co-market with a lender?
Your biggest goal this year?
When are you hoping to buy?
Is this your first home?
“I know what monthly payment would feel comfortable.”
How true is this for you?
Have you checked your credit in the last 6 months?
Have you talked to a lender yet?
What worries you most?
Select all that apply
Savings for down payment and closing costs?
“I understand pre-qualified vs. pre-approved.”
How true is this for you?
Are you working with an agent?
How do you like to learn?
Your result
The Grinder
You’re putting in the hours, but the business runs on effort, not a system. The fix isn’t more leads. It’s structure: a daily routine, a follow-up plan, and someone reviewing your pipeline.
This self-assessment is for education only. It is not a loan application, credit decision, or commitment to lend.
Your result
The Plateaued Producer
You’ve built something real, and it’s looked the same for a while. Plateaus come from standards, not effort. The next level takes coaching and accountability.
This self-assessment is for education only. It is not a loan application, credit decision, or commitment to lend.
Your result
The Emerging Leader
You have the habits. Now it’s about multiplying them: building people, not just a pipeline.
This self-assessment is for education only. It is not a loan application, credit decision, or commitment to lend.
Your result
The Firefighter
Too much of your week goes to chasing loan updates and saving deals. You need a lender who communicates before you have to ask.
This self-assessment is for education only. It is not a loan application, credit decision, or commitment to lend.
Your result
The Solid Operator
Your deals close, but your lender isn’t helping you grow. The right partner brings buyer education, co-marketing, and clear milestones.
This self-assessment is for education only. It is not a loan application, credit decision, or commitment to lend.
Your result
The Scaler
You’re running a real business. Your lending partner should keep up with your volume and your standard.
This self-assessment is for education only. It is not a loan application, credit decision, or commitment to lend.
Your result
The Explorer
You’re early, and that’s the best time to start. Learn your numbers first so every step after is easier.
This self-assessment is for education only. It is not a loan application, credit decision, or commitment to lend.
Your result
The Planner
You’re getting close. A quick numbers review shows what payment fits and what to work on first.
This self-assessment is for education only. It is not a loan application, credit decision, or commitment to lend.
Your result
The Ready Buyer
You’re ready to move. Next is a full pre-approval so you can shop with confidence.
This self-assessment is for education only. It is not a loan application, credit decision, or commitment to lend.
FAQ
Questions, answered
Straight answers about AJ, Hometown Lending, and the mortgage process.
Still have a question? Ask AJWho is AJ the Mortgage Pro?
AJ the Mortgage Pro is Aryan “AJ” Jafarzadeh, founder and CEO of Hometown Lending in Dallas, Texas (NMLS #1989264). AJ is a top 1% mortgage originator nationwide who coaches loan officers, partners with real estate agents, and helps home buyers buy with a clear plan.
What is Hometown Lending?
Hometown Lending (NMLS #2712965) is a mortgage lender headquartered at 5050 Quorum Dr, Suite 600, Dallas, TX 75254. The company helps buyers and homeowners with home loans and develops loan officers into leaders.
How can a mortgage loan officer grow their production?
Most loan officers plateau because of standards, not leads. Growth usually comes from three habits: a written daily production routine, consistent follow-up with past clients and referral partners, and regular pipeline reviews with a mentor who holds you accountable.
What should a real estate agent look for in a lender?
Look for a lender who closes on time, updates you at every milestone before you have to ask, and prepares buyers with their real numbers before showings. Ask how they communicate problems and how fast they respond.
How do I start the homebuying process?
Start with your numbers: a comfortable monthly payment, your credit, and cash for the down payment and closing costs. Then talk to a loan officer about pre-approval, which is subject to credit and underwriting review. AJ’s free Homebuyer Roadmap walks you through each step.
How do I book a call with AJ?
Use the booking page to pick a 30-minute time that works for you. You can share your contact details and goals first, so the call starts with your situation.
One conversation
Ready to raiseyour standard?
Book a free 30-minute call with AJ. Bring your questions, your numbers, and your goals.
